On 3rd and 4th October Fitronics hosted ConnectCX, a customer experience focussed event in partnership with Proinsight, and the annual CoursePro Summit for leisure industry professionals.

Across these two days Fitronics was joined by industry renowned speakers….

Over the last few years, our industry has seen major changes, with many new or emerging fitness trends coming to light.

Now, consumer behaviours are shaping the way we ‘do fitness’ and once again our industry needs to be ready for change.

Following this years’ EVOLVE event on Human Experience and in partnership with Active IQ, Pocket Rocket Group and Burnley Leisure & Culture; Excelsior held an educational experience day on 18th October to support Senior Management and Leadership of Leisure Trusts and Health Club Operators with their Recruitment, Retention and Revenue strategies.

“Panning for gold” is a one day deep dive into a brands ‘why’. Through a process developed by Pocket Rocket over a number of years, we help our customers to explore the golden opportunities within their business that may otherwise lie undiscovered.

Having worked with Excelsior as a start up business for over five years, we have seen some monumental shifts year on year as the highly talented and forward thinking team adapt to ever changing market needs.

3 years ago a simple discussion between the founding partners of EVOLVE; Leisure DB, Active IQ, Pocket Rocket Group, Taylor Wessing and Willmott Dixon became what is now a movement for the industry to drive collaboration through conversation, which ultimately leads to change.

Pocket Rocket Group has appointed Nick Mennell as director to head up business development and sales consultancy.

Founded by Cheriee Wales and the late Lawra Angell, Pocket Rocket has delivered marketing expertise to the health and fitness industry since 2017, supporting a wide range of customers including fitness equipment manufacturers, technology companies, fitness operators and education providers.

Pocket Rocket worked with Power Plate UK and Sports Nation Magazine to facilitate an interview with Alpine’s Head of Human Performance - David Thompson.

From a consumer perspective, feeling good is the new looking good, with many reports suggesting that emotional, mental and even spiritual wellbeing have overtaken physical fitness as the top reason for exercising.