Panning for gold: re-imagine the human experience

Pocket Rocket Group has been working on a number of exciting initiatives with clients to re-imagine their products and services for an improved customer and human experience. 

We are ALL in the business of service - whether or not we sell a physical product or a less tangible one. 

Our experience and expertise to date has led us to craft and deliver a solution for customers that we feel is currently under-represented in our industry. 

Working within a host of different sectors over the years has enabled us to think differently about the ways in which we take products and services to market. 

By simply fine tuning how we serve our customers, the language we use and the stories we tell, we have been able to successfully re-package and re-launch products that have been around for decades. 

To quote our dear friend and colleague Keith Smith “Creating moments build experiences, and our experiences drive behaviour.” 

Innovating through storytelling is a powerful tool as it inspires customers to take action and build momentum by experimenting and adjusting existing products and services, repackaging and repurposing them to better meet customer needs. 

This approach allows brands to reinvent and re-energise their products and services by utilising existing inventory to improve development speeds; from concept to sale, having a positive impact on annual turnover and overall margin. 

“Panning for gold” is a one day deep dive into a brands ‘why’. Through a process developed by Pocket Rocket over a number of years, we help our customers to explore the golden opportunities within their business that may otherwise lie undiscovered. 

In order to re-imagine our service we must first find the ‘gold’ - who are we, what do we do, why do we do it and how are we different? By answering these questions we can find our purpose, align our teams, and tell customers our story with greater confidence and clarity. 

For more information on our Panning for Gold workshop contact cheriee@pocketrocket.marketing or nick@pocketrocket.consulting