2022 Year In Review

From a consumer perspective, feeling good is the new looking good, with many reports suggesting that emotional, mental and even spiritual wellbeing have overtaken physical fitness as the top reason for exercising.

This is shifting our industry into a more holistic and less performance-based approach – although that will always be key for some, of course! For many of our clients this will involve looking at their marketing in a totally different way.

People’s expectations have changed and businesses need to adapt to meet their needs. Insights from the 2022 State of the UK Fitness Industry report show that we’re heading into a new fitness era where operators will need to think differently about how they make their numbers. Findings from this, as well as the Fitronics Fitness Membership Potential report, show that the key focus will be out, for the better.

As the Metaverse continues to merge with fitness and gather momentum, we’ll see some serious new VR fitness offerings. At Luxley, all our clients share the same purpose of providing a product or service that can transform people’s lives. Certiainly, 2023 will be bring economic challenges and industry players need to support each other as the sector plays a vital role in keeping the nation moving and healthy. on reconnecting with ‘sleepers’ or ‘ex-members’, introducing new and more appropriate offers that address overall health and not just fitness.

Our small but nimble business has seen steady growth over the past few years, and we’re incredibly lucky to work with some of the best creative talents in the industry, delivering impactful marketing campaigns that add real value. Moving forward, our industry needs to create opportunities for people to have the exercise experience they’re looking for, innovative new ways to engage, and a more holistic understanding of their emotional, mental and physical needs.

Published via Health Club Management