Client Overview
Performance Health Systems (PHS), specialises in delivering advanced technology solutions through health and wellness equipment brands; Power Plate and BioDensity. Power Plate is the world's leader in health, fitness and rehabilitation equipment based on patented vibration technology, while bioDensity® is a patented system to improve bone health and reduce excess blood glucose.
For the last 6 years, Pocket Rocket has worked with Power Plate UK & EMEA in supporting their internal marketing function with various projects ranging from new product launches, to sector campaigns and more recently the event management at Health Optimisation Summit, London.
Challenge
Health Optimisation Summit is the world's leading Biohacking and Wellness event, attracting over 2000 individuals who are dedicated to transforming their health and longevity. From pioneers and entrepreneurs to investors and medical professionals - Health Optimisation Summit is the go-to event for brands that offer health technologies, equipment, services, nutrition and methods for optimal health and performance.
This year, PHS shared an 88 metre squared booth with two other unique brands; The Liver Clinic and Screen My Bones - both on a path to transform lives through their very different products and services.
Our challenge was to design, develop and deliver an 11 x 8m booth that enabled PHS to shine through as the leading brand, but also allowed the other brands to clearly and succinctly showcase their offerings.
Solution
Pocket Rocket Group was instrumental in designing the layout of the booth, liaising and communicating with all stakeholders across three brands to co-create, plan, manage and deliver a show-stopping booth at the Business Design Centre in London.
Working closely with our recommended stand builder Logic Displays Ltd, we were able to project manage every aspect of the build to ensure all bases were covered - allowing the three brands to concentrate on promoting their businesses at the show.
As project lead alongside a small team, we successfully coordinated the design of all large format graphics on the stand, the electrics and flooring, the product selection and positioning for Power Plate and BioDensity and everything in between!
Visit powerplate.co.uk and summit.healthoptimisation.com for further information.
To watch our time lapse of the build in progress click here
