Client Overview

Legacy is the top-tier car transportation service, expertly delivering prestigious vehicles across the UK and Europe with unmatched dedication. Founded by father and son, Andy and William Toon, Legacy luxury car transportation is a family-run business, guided by strong family values.

The name "Legacy" is a heartfelt tribute to Andy’s late wife, and Pocket Rocket Co-Founder Lawra Angell - a true pocket rocket in every sense, with an enthusiast for fast cars and a self proclaimed ‘Petrol Head’. 

Challenge

Andy asked Pocket Rocket Group to help him bring his genius idea for a luxury car transportation business to life through the creation of his brand, its visual identity and all of the messaging required to launch the business on an extremely tight timescale - inside of 8 weeks! 

Solution

Clearly a project close to our hearts, Pocket Rocket Group set to work mapping out a project plan and working backwards from the launch date to ensure that everything was managed and delivered in a timely fashion. 

From an initial workshop to establish brand values, customer profiling and key messaging - we put forward a number of brand name suggestions - resulting in ‘Legacy’. With dual meaning to this name, we felt that it both reflected Lawra’s ‘legacy’ and her wishes for the boys to be happy doing something they were passionate about, as well as a ‘legacy’ for Andy to build for his children. 

Once this milestone was reached, we set to work creating the visual identity, writing the narrative creating all the launch assets from setting up business cards and social media channels to designing and delivering website, photography and video production. 

Legacy launched earlier this year and has already delivered countless prestige vehicles on behalf of Porsche, Land Rover and BMW! 

Visit legacy-car-transport.com