Project Overview

Pocket Rocket Group collaborated with Power Plate UK to strategically plan, manage, and execute a comprehensive fitness studio campaign. The project focused on identifying the needs of fitness studio owners - crafting a persuasive narrative highlighting the advantages of vibration training in compact spaces.

Challenge

Vibration training is highly versatile, offering significant benefits across all demographics. The main challenge for Power Plate lies in thoroughly understanding its target audience. To meet this challenge, it was essential to identify their audience's wants, needs, and pain points, enabling the company to adapt its products and services accordingly.

Solution

Developing an effective marketing campaign begins with thorough research. To this end, we collaborated with studio owners, Power Plate ambassadors, and internal teams to uncover the key motivations driving fitness studios and how vibration training enhances the member experience.

Based on these insights, we designed a package tailored to the identified needs and preferences, giving rise to the BioHack Pod concept—a market-ready physical solution from Power Plate.

With the concept established, the focus shifted to building a compelling story and narrative around the BioHack Pod, alongside creating robust sales and marketing tools to support its launch.

This comprehensive process empowers Power Plate with a solution-oriented sales approach, keeping both the fitness operator and the exerciser at the heart.

Steve Wright - Power Plate VP UK & EMEA

"We’ve had the pleasure of collaborating with Pocket Rocket on various projects over the years. In 2024, they designed and managed the construction of our stand at the Health Optimisation Show in London, an event that draws a large audience of biohack enthusiasts. The show, and particularly our stand, was a resounding success. During post-show discussions, the concept of a 'biohack POD' centered around vibration technology was born.

With their extensive experience in the Health & Wellness industry, Pocket Rocket expertly translated our vision into an incredible biohack concept. The result not only delivered outstanding visual appeal but also offered practical, integrated solutions—creating a unique destination for facilities and unforgettable experiences for users.

Oh, and they’re great fun to work with… but let’s keep that between us! 😊"