Client overview

Leisure DB, the leading data and market intelligence provider to the leisure sector has worked with Pocket Rocket over a number of years to develop and deliver strategic marketing workshops, provide support and guidance to the team on all aspects of marketing, deliver a brand re-fresh, and create meaningful content for David Minton and the business to utilise in their sales and marketing collateral. 

We have also worked with Leisure DB and a selection of partners to co-create and deliver EVOLVE - a much needed movement in the health, fitness and wellness sectors. 

Challenge

The objective of EVOLVE is to drive collaboration through conversation, which ultimately leads to change. Based on consistent feedback from the industry, our challenge is to level up year on year to ensure that the three core pillars - Collaboration, Communication and Change are being activated through events, marketing and relationships in order to drive more action.

Solution

Pocket Rocket co-created, planned, managed and delivered a theme for each event, building relationships with both existing and potential partners and working to drive value for each party through sponsorship packages. 

In conjunction with Leisure DB; we sourced, co-ordinated speakers as well as onboarding new partners and creating the design, messaging and content plan leading up to each event so far.

This year, to coincide with the launch of Leisure DB’s State of the UK Fitness Industry Report, the event took place at Red Bull HQ, Covent Garden, London with attendees from across the industry and 14 premium and associate partners.

Visit leisuredb/evolve for more information.

To watch the livestream click here